Knowing your audience means more than identifying their niche. You may market affiliate products related to golf. Therefore, you know that your target market is golfers, plain and simple. That’s a broad target market.
Are you marketing your affiliate products to professionals, club pros, the casual weekend golfer, the amateur circuit? You need to know who your primary market is, as well as your sub-niches.
Once you identify your main and secondary niches, you’re only just beginning. Learn more about your customers so you can fine-tune your article writing efforts.
As an affiliate marketer you may be planning an article promotion campaign. You understand article marketing is a great way to build traffic streams to your affiliate product sites.
Give potential customers top-notch content so they trust you as a quality information source. You know earning their trust is vital to your business.
How do you learn more about niche markets? You learn more about them by going where they are and asking questions. One great place to do this is where they use your affiliate product.
If you market golf clubs and accessories, you probably play golf. On the links, talk to golfers and when appropriate inform them of what you market and how the product may help them.
Out on the course or in the clubhouse, have casual conversations that imparts useful information to others. Who knows, you may have just what they are looking for.
From an online perspective, visit golfers where they spend time online. Check out forums and blogs devoted to golf. Post to the social forums, engaging in dialog with others who share your passion for the game. When questions come up about golf related gear, mention what you sell and where people can find your products.
Dialog on social forums and blogs with an intent to inform and help others. You build goodwill and enhance your reputation as an Internet marketer this way.
With the information you glean from conversations, you will have much fodder for articles that speak intelligently to your niche market. Quality article writing distributed through a good article distribution service is a service to your niche.
You are giving solutions, answers, and advice and connecting with them. This is because you took the time to learn more about them and can now serve them better.
Now that you know more about your target market from offline and online conversation, what’s next? The next thing is to know how they’re arriving at your planet; your website. What planet are they coming from in cyberspace? Knowing this will help you place products and content on your site that appeal to your niche.
Through analyzing your web traffic statistics you will find the referring URLs that are sending customers your way. This is important to know because this will help you see what advertising portals and forums are sending the most traffic. In addition, through analyzing your site statistics you can learn what search engine queries are getting people to your site.
Consider the golf example, are people keying in “golf clubs” or “graphite golf clubs” to get to your site? Are more customers keying in “golf wear” or “golf accessories” as opposed to “golf clubs”?
You may find customers are searching for things you need to promote more. They may land on your site from a search query but not be satisfied with your affiliate product selection.
That’s why it’s important to know exactly what they are searching for. You cannot please all of the people all of the time. You can strive to please the majority who land on your site.
Take the time to know more about your customers. Understand your primary niche and subsets off it as well. Talk to your niche to learn what they really want from you in the form of affiliate products.
Know where the majority of your site traffic is coming from and how they search to find you. This will help you focus your message to them better, through your articles, advertising, and your website content.