We frequently read and hear that “Content is King”. What is content and what type of content is king? And shall we consider that Content alone is sufficient for success. Reading some material on others website and reproducing it, is sufficient? Because content is king.
Very simple answer to this question is “No”. Though content is king but unique content is royal leader. Reproducing the content will not serve the purpose and you will not get the vote. You have competitor in your niche so why the loyal visitor will visit your website. Why they will leave the sites they are visiting from a long time. The secret is the unique content.
What is unique content?
Unique content is the material which is not produced ever. You present something totally new that was not introduced before. Your idea is unique. Such material is called unique content.
Avoid publishing the material already published or Google will penalize you. Such contents are called Duplicate content which is defined by Google;
Duplicate content generally refers to substantive blocks of content within or across domains that either completely matches other content or is appreciably similar. Mostly, this is not deceptive in origin.
To avoid duplication of content and to attract the traffic, create something unique that is never done before. Your idea should have features which are your creation. If your idea has 60-70% exclusivity, it shall be considered unique. Unique contents are very time consuming and require brain storming. But result is very fruitful.
Writing Unique Content:-
We have clear concept of unique content, now question is how to work on it. It is very simple. First do some research and find the idea to be worked. If you get the idea having uniqueness in feature, you have done 80% of work……..
Read full article at http://www.shinningpak.com/2010/01/what-is-and-how-to-write-unique-content/