There are benefits and drawbacks when using digital signage, the drawback is that using anything that uses cutting edge technology is always going to be more expensive than actually doing nothing. The benefits are that every business can now afford to invest and receive a good return on their investment.
We have all seen the large touch screen kiosks and even video walls that are touch screen, well now there is a solution that is the size of a 32” LCD display and like commercial grade televisions can be mounted in either portrait or landscape position.
They have an inbuilt media player and the content can be cued up from the on screen menu, the content once created is stored on a CF memory card, it can also be integrated with scrolling text, the text can be a small, medium or large font, giving the business total control of the application.
The benefit of segmented touch screen displays is that up to 9 products or services can be highlighted and when a consumer or customer interacts with the screen, they are taken to the relevant area, for example a segmented touch screen poster could be used in a car dealership.
Here at the dealership they may feature 9 models they sell, when a customer is interested in one particular model they interactive with the screen and are taken to the colour options, or safety or even fuel consumption data.
Alternatively, at a department store it could be used to promote 6 to 9 new products, again when a consumer interacts with the display, they are shown the advantages of using or buying the product, the amount of time saved using it and how cost effective it is to buy.
Both options are a good example of how a consumer could interactive with a touch screen digital poster, without the expense of purchasing an interactive kiosk.