The number one thing you need to do to keep customers good customer service. By that I mean you must have great communication skills. Make each person who walks into your business your number one concern. Make sure that when they leave your business that they are content, they got what they needed and they will give nothing but raving reviews of your store.
Be available to your customers when they call or email you. Answer each inquiry personally. Listen to their needs and do not promise something that you can not do. That is unprofessional and a huge let down to the customer. Also when someone complains that one of your staff messed up an order, then do what you can to go out of your way to ease the situation and make it right again.
If there are times that you will be out of your office you will need to have a manager act in your place if there is a problem, or a client just needs help with merchandise. One thing you can do after you have helped this person with finding something in the store or whatever the case may be is to give a small free gift. Just slide it in the back and later when the client opens the bag they will be surprised, and want to come back to shop at your shop again.
There are a few ways you can get those clients to come to your store. There are programs called incentive programs. These are things like you buy one product and get one product free or if your client buys twenty dollars worth of products they get five dollars of product for free. Along with that you could have quarterly sales, clearance sales to move old inventory. You just need to get creative with these programs and this will keep clients coming back time after time.
A personal touch you can use is talking to your client using their first name. This makes the client feel better. Keeping your inventory stocked for your regular clients to purchase. As you add new products have them go with the other products in your store, if you have a fruit fragrance hair shampoo then add a fruit fragrance hair conditioner. This will allow your patrons to try the conditioner.
You can find several incentive programs on the internet if you need help with that. But is a must that you begin least one of these programs in your business. Always strive to treat customers the way you would want to be treated, go above and beyond to please a customer. Talking with your client and listening will go a long way to pleasing your client.
Obviously getting clients to come in to your place of business and having them return is the name of the game. If you choose to use the incentive programs go with more than one. After you begin these programs you must market them letting the public know. As always having a customer service class to teach you employees is a wonderful idea. I am sure your customers will thank you for that.