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The Role of Advertising in Our Economy

We in America live and prosper in a dynamic economy. Ours has been and is an economy of relative abundance which has succeeded in bringing about a material well-being never before known in history. It is an economy which emphasizes consumption! In this country consumption does not necessarily mean wearing out goods in a physical sense. We wear out goods psychologically as well. Our hats are discarded because they are psychologically worn out, not because they are physically done in. Usually our clothes are psychologically worn out and discarded while the material is still good.

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