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Tag Archives: consumer does

Don’t Turn-Off Potential Customers with Poor Phone Practices

In order to profit fully from this flow, it is vital that you view your business the way the consumer does. Doing so will provide the insight necessary to become more effective. The advertising dollars you spend in order to generate business really amounts to nothing more than your cost of buying customers. If you total all the money you spend in a year on advertising, divide it by the number of potential customers it generates, you would have calculated your gross potential customer cost. If you divide the gross cost by the number of jobs you actually acquired, you would have arrived at your net customer cost.

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