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What Do You Know, Joe? Your Brand’s Path to Self-Discovery: The 5 “Must Knows”

While strolling along the aisles of the national marketplace, I pretend to be astounded by the myriad of products and brand choices presented to me, all fighting for my attention. I notice that “A” attracts me visually, “B's” jingle plays mercilessly in my head and the color theme of “C” seems to remind me of a vacation I took many years ago. So why do I select “D” instead of “A” “B” or “C”? What stimulates and motivates the act of making a purchase? From indecision to the knowing smile on my face, “D” becomes my choice and can be the start of a loyal relationship with that brand or product. (Every marketers dream!)

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