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Tag Archives: advent of television

Things to Remember When Advertising

Why do you dislike the expression "spending money for advertising?" I think it matters whether you give the expression a positive or a negative twist. Spending almost implies "operation down-the-drain" whereas in handling an appropriation for advertising you are really buying sales. Indeed, any time you are not buying sales with your advertising, you are certainly in trouble! I much prefer the positive approach. The verb "spend" to me is far less attractive and more misleading than the verb buy.

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