Author: Graham Gallagher
When the cutting edge technology of digital signage is partnered with gas station advertising, it proves to be a winning formula and a solution that is set to profit everyone involved.
Gas Station TV, who are the worlds leading in out of home advertising, using their unique way to bring products to market they have found that more consumers remember their ads rather than any other competitor, Gas Station TV deliver quality information and consumers have tended to rely on it and will look out for it on their next visit to the fuel pumps.
It has been found that the time it takes to fill a family car at the pump, the driver is captive and can be sold to, this is why gas pump advertising is exploding and is set to be one of the fastest growing markets in the world. For those three to five minutes, you are at the mercy of the marketing department.
We will see in the very near future, local maps and attractions can be printed out from the gas pump kiosk, these gas pump enclosures can accommodate a compact printer and some have credit or debit card readers built in, so they can even charge at the pump.
Most recently Verizon has purchased a gas pump signage company as they can see the advantage of this niche market and with getting in early they will yield better results than others who get in on the game later. Their experience in 3G and GPS communications will also see new and innovative solutions for the future.
As we have seen digital signage spring up all round us in the high street, we will see the same in the coming years when we are out on the road.
About the Author
Graham is an expert in digital outdoor signage where their gas pump enclosures they manufacture are deployed throughout the world to protect the hardware from the weather and possible theft or damage.