In the previous article we looked at how Obama raised money for his campaign. With his master list of donors and campaign aids keeping in touch with them and always soliciting funds Obama was able to tap into money and easily pass the $84 million given through federal means.

“The unbelievable outspending that the Obama campaign has been able to do has just tilted the playing field enormously,” says Josh Israel, director of the Buying of the President project at the Center for Public Integrity in Washington, D.C.

This past American presidential campaign was so big that in 2004 between George W. Bush and John Kerry they raised $696 million between them. Obama spent $650 himself just on the campaign and the inauguration will cost even more.

Political Fundraising Tapping Into Social Media

So just how did Obama raise those massive numbers from his master list of donors? The Washington Post says of Obama, “Along with thousands of first-time donors who sent $50 or $100 from their home computers, the report is to list scores of long time political insiders who funneled stacks of $2,300 checks to Obama’s accounts. The campaign announced earlier this month that Obama has received money from more than 100,000 people, including 50,000 Internet donors “

This could translate into a non-profit or schools fundraising campaign by letting technology help them. Use all the sources to get your cause in front of people for exposure. A lot of these new media ways are also cost effective so help to keep down your advertising expenses as well.

Obama relied heavily on new technology for his win. He set up his website to accept donations, petitioned supporters through email and was well represented through his supporters on blogs and facebook. Anytime anyone said they supported Obama it was mentioned that they just donated to his campaign and how much they gave.

Make The Donor Feel Vital to Success

Obama is reported by some donors to make them feel like they are integral to the success of the fundraising campaign. This can be used as a great way to make people feel like they are important to the mission. Tap into their passion and speak to them how your organization helps people and changes lives.

You may say that this can’t be done at the level of your organization. Maybe not at the level of success that Barak Obama generated but the tools that he used are abundantly plentiful and with the help of the new media are extremely useful and cost effective.

When I first started coaching clients on their fees I figured they would follow my advice, begin to make more money and live happily ever after.
So you can imagine my shock and surprise when I quickly discovered that just because a woman entrepreneur makes more money, doesn’t mean she keeps more money.
Sounds silly, doesn’t it? After all, what’s the point of working hard to be successful, only to watch the fruits of your labor slip through your fingers?
But, after coaching thousands of women on their fees and on their relationship with money, I can assure you that this issue isn’t isolated to an unlucky few. In fact, nearly all of the women entrepreneurs I talk to have a secret issue with money that causes them to lose their power along with their cash.
Most possess a fear that somehow, having more money will change them or change their life in some way they can’t control.
So, while on the outside they do everything they can to be successful, on the inside, their mindset and beliefs are sabotaging their ability to enjoy the fruits of their achievements.
If you, too, struggle with never seeming to have enough money, even when you’re making more, then I trust you’ll find these 3 tips illuminate what’s really at the bottom of this pesky issue.
Tip #1: Are You Afraid Having More Money Will Change You?
You’d be surprised at how many women fear they’ll lose their values or become someone they don’t care for if they have more money. Let me reassure you, having more money in your life will magnify your core values and character, not turn you into someone you’re not.
While it’s unlikely you’ll become another Leona Helmsley (she was known as the “Queen of Mean”), I recommend you get clear now, on the values and traits about yourself you most enjoy…and those you wouldn’t want to see amplified. The more you allow yourself to express your positive characteristics now, the more confident you’ll be that having more money will only enhance your quality of life, rather than rob you of your humility.
Tip #2: Who Are You Afraid Of Offending By Making More?
I’m going to get pretty personal here, but experience tells me that it’s not uncommon to have someone in your life (often a family member) who you “think” will be threatened, upset or disturbed in some way if you make more money.
If this resonates with you, then the first thing you must do is acknowledge your fear. Next, ask yourself, “What is it that this person really wants for me?” The answer is likely to be security, abundance, happiness and a life of ease. Focus on their positive intentions for you.
Tip #3 What Is The Money For?
I’m frequently asked to speak about how to create and achieve empowering, bold money goals. One of the most powerful steps you can take to align money with your spiritual path is to have a clear money “why.”
At first, making more allows you to buy life’s little luxuries. But once you move beyond indulging in the deluxe manicure or splurging on private car service when you travel, you’ll want to connect your heart and spirit with your growing income. Knowing exactly and specifically what larger amounts of money are slotted for will help you value keeping more of it.
Money Is A Powerful Catalyst For Self-Growth
If you truly want to grow as a person, moving beyond any preconceived limits or self-imposed restrictions, then I highly recommend using money as a catalyst for your self-growth. Not only will you delight in how spiritually advanced you become but your new income will give you the opportunity to make a profound, positive difference in the lives of everyone you touch.