Do you know your strengths and weaknesses? Anyone who has sat down for a job interview has probably been asked these questions. However, have you actually sat down and truly analyzed your weaknesses?

Weaknesses may appear to be strengths. For instance, a perfectionist may consider his need for superior craft, design, or process an asset, when in actuality; it hinders his progress and prevents forward momentum. By carefully determining where your weaknesses are, you can work toward improving them, or using them to the advantage of your business or your JV business.

As an example, during your JV efforts, you find that your marketing strategy for billboard advertising is not what you expected, but your online marketing is showing results. As a response, you and your JV partner modify your strategy to reduce billboard advertising and focus more on online SEO searches and pay per click advertising. This helps to generate the most out of your marketing dollar and improve sales.

The same holds true for your own weaknesses. You might determine that something is not working as well as you’d like. However, by modifying your behavior or capitalizing on a weakness, you can improve your own personal achievement.

Write It Out

The first thing you must do is take some time to write out your weakness. This is not the time to be over-confident and deny that you have any. Consider what hinders your progress. Are you a procrastinator? Do you have trouble with authority and taking directions? Are you a slow typist? Any of these could be a weakness that prevents you from getting work done. Be honest and list what you think are your weaknesses. Then ask others as well.

Determine the Impact

What do your weaknesses cost you? Does your procrastination cost you time and money? Does your problem with sharing authority prevent decisions? Knowing how your weaknesses affect your external outcomes is important to know before you can begin working on internal changes.

Dedicate Yourself towards Improvement

Now that you know what you can improve, and what happens if you don’t, you must dedicate your efforts toward improving that weakness into an asset. Were your communication skills determined to be a weakness? Take writing and speech classes. Procrastination an issue? Read books on organization today (don’t put it off!), or take a local community center class on improving organization and motivation skills.

Capitalize on Weaknesses

With your work set before you, you can set a goal to capitalize on your weaknesses. Take the classes. Face your fears. Focus on improvement. And don’t forget to measure the results. When you can measure your improvement in certain areas, then you know you are on the right track to turning your weaknesses into assets.

Remember, there is strength in your weaknesses. You merely need to crash through the blocks of doubt and denial, and focus on changing behaviors.

As an aspiring internet marketer or an internet marketing guru, one of your main goals always remains constant whatever niche you may be catering to.

The goal is to build a large, targeted, responsive list of hungry prospects.

It has been said many times by many different marketing masters that the money is in the list. The reason being is that studies have shown that most people will buy from any particular sales strategy on or after the seventh contact.

It is for this reason that most savvy internet marketers will employ an autoresponder (an email program that sends scheduled broadcasts at regular intervals automatically) to capture the names and email addresses of visitors to their web sites.

One of the biggest problems facing these marketers is traffic. Most often traffic generation can be an expensive proposition. Marketers should always be looking for inexpensive and, if at all possible, free alternatives.

There is one such alternative that has been gaining momentum in recent months that can greatly benefit anyone participating in it. For the most part these events are geared towards the internet marketing crowd but if properly executed may be moved into any other niche.

So what are these events?

Free giveaways.

These consist of anywhere from a few to several hundred marketers banding together and offering one of their products for free to any one who joins the event as a member.

So how does offering one of your products for free benefit you, as the contributor? By requiring the member who wishes to download your gift to leave their name and email address in the autoresponder form on your thank you page, thus building your precious list.

These events are hugely important and beneficial.

By joining as a contributor you are labeling yourself as an expert, or at the very least a serious marketer because you have a product with your name on it. This builds name recognition.

It is highly important that your prospective customers see your name and possibly face at least a few times before you ever throw a sales pitch at them. This is an excellent way to get your name in front of a lot of targeted prospects.

Another reason these events are so big is that all of the contributors are advertising the giveaway. They do this because it is in their best interest to make sure that the event as a whole gets as many visitors as possible so that they too have a better chance of building a large list.

This dramatically cuts down on your own personal advertising costs because now you may have several hundred people sending traffic to the same event.

With a little skillful copywriting touting your product and a few email blasts to your list, through safelists and maybe a little paid advertising you can greatly benefit and see a tremendous impact on your list size and your bottom line.