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5 Reasons Why Blogging is an Effective Marketing Tool

Blogging is a concept that started in late 90s. It used to be a way to comment an existing webpage, an opportunity for visitors and readers to react or voice out one's opinion on the said page. What started as a single-sentence commentary has evolved into pages of personal take on just about anything and everything under the sun. As it continues to move forward, online advertising has tapped into the blog's potential. Here are 5 reasons why you should use blogging as an Internet marketing tool.

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From Logo to Legend – In 10 Simple Steps

Think of any large company, and I'll bet you can picture its logo. It seems like they must have been born with it, but they weren't. Every logo had to start somewhere. And you can start building recognition right now that will continue for years when you create a strong visual brand. A good logo will be visually captivating, and will tell people what your company does and what it stands for. And then you can carry that logo onto just about everything that leaves your office, from flyers, to business cards, stationary, shipping cartons, invoices…on anything that your customers see. So how do you go about creating this masterpiece? First of all, you don't want to overload the eye with too much “busy”.

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The Banner Stand: How to Reach More Clients for Less Money

In the current economy, finding a way to stay in front of current customers and reach new ones is more important than ever. A great way to do this is exhibiting at trade shows. Unfortunately, while businesses are trying to reach out more, they are also trying to spend less, and exhibiting at a trade show can be expensive. The banner stand offers an attractive solution to this paradox.

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Reinvigorate What? Brand Health Maintenance

The driving force behind a healthy customer relationship is often in direct relation to how effectively your brand is communicated and perceived. Most outward qualities of a brand are expressed through tangible assets like the company name, the product, tag lines, symbolism, iconography and even jingles. A good brand will tap into all of the senses, reminding consumers what differentiates your product from all the others.

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New Age Business Promotion Strategies to Expand your Business Virtually

Every business enterprise has the sole aim of being the leader of the pack. In these changing times, business strategies have adopted innovative tactics to stay competitive. Companies now employ new and inventive remedial measures that contribute to long lasting business profitability. The Internet has made it easier to converse with clients and address their business requirements and queries. Here are some of the successful client servicing tools used the world over.

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Sales Copy Striptease

If you're a savvy business professional preparing for a promotion: writing your sales letter, website copy or display ad can often twist you into more knots than a pretzel. After staring at a blank page for hours—you begin to realize maybe you are mortal after all.

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Advertising – For Small Businesses (Part 2)

How to do it. People skim through newspapers and magazines and they aren't necessarily looking for information on products or services (unless they're reading the classifieds) It's therefore absolutely vital that your advertisement grabs their attention and encourages them to read more. Many ads are designed merely to create awareness of a product or service, however, small to medium size businesses need a result. Use words that attract attention in your headline - The two most powerful words in a headline are - YOU and FREE. Other great headline words are - How to - New - The Secrets of - Amazing - Breakthrough - Announcing - Discover - Protect - Facts you - At last Don't worry too much about a photograph or a graphic - A good headline is what you need to grab attention and differentiate you from your competitors. There are several ads in my local paper for plumbers. All but one has the name of the plumbing business at the top of the ad - "Fred Smith Plumbers." One of the ads has "DYNAMIC PLUMBERS" at the top of the ad. I had to read more to find out what made this plumbing service "DYNAMIC." To me - one plumber is much like another; however, this one grabbed my interest. Offer something free - A sample - an hour of your time - information - a drink - a coffee - some food - a place for children to play - a book - an audio or video tape. Offer something that has a high perceived value for the customer but a low cost for you. Remember - you want them to respond to your ad, not your competitors. Use simple language - Get to your point FAST - remember, people will only spend a few seconds looking at your ad, so don't beat around the bush. Offer benefits - Tell the customer how your product or service benefits them or solves their problems. Don't start sentences with - "We do ……." start with - "You will ……." No jargon - Watch out for abbreviations, jargon, buzz words and technical information. You might understand the language but does the customer? Don't be boring - Don't use words like -"Quality service" (What does that mean?) - "Established in 1862" (Who cares) - "We provide an individual service" (Doesn't everybody?) Look at what some of your competitors say in their advertising and do something different. Touch the emotions - Make your ad look and sound human, warm and friendly. Perhaps put a name in - "Call Jim now for a FREE quotation." Use testimonials - Put in the names of people and businesses that you've worked with and what they said (with their permission of course) Call for action - Your advertisement must prompt people to do something. You must ask them to phone you - come and see you - ask you to see them or place an order - NOW! Make it as easy as possible for them to do that - a free phone number - a freepost address - a simple tear-off coupon to complete - something free or any other incentive for them to take action NOW!

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Advertising and Color

What's the quickest way to create mood without saying a word? Color! Before they read your marketing piece, they see it - and their feeling about your business begins. So it's a good idea to take some time to find out what colors mean - and how they can help sell for you. When you learn the psychology of colors you will be able to add a whole new layer to your marketing materials. Here's how using certain colors will help you attract a specific target market and evoke the desired response

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