Author: Kaitlyn Miller
Whether you are postcard printing for advertising, or doing some custom postcard printing on your own for special greetings, Adobe Photoshop can be one of the best tools you can use. If you are just starting out though with this software, you might get too overwhelmed by the scale and power of this tool. So let me give you a few simple tips on how to design your layout for postcard printing. Here are 5 of the most useful that I always try to remember.
1. Templates are your friend – I can’t stress this enough, templates are your friend. They let you design your postcards quite easily with little effort on your part, especially with regards to the file settings and guidelines. Moreover, if you use a standard template from online postcard printers, those same printers will have an easier time dealing with your postcard printing order and will let you get those postcards quite faster. So use templates always.
2. Images should always come from direct sources – Now, when it comes to your postcard images, it is important that they always come from direct sources. Don’t download your images from the Internet or use something from the stock photos in your computer. It is best to use images from direct sources such as photographs from your camera or even scanned pictures from a high resolution scanner. By doing this, you keep a degree of high quality with your postcard images that should keep your project quite crisp and clear with little image errors as they get printed.
3. Use images with good spaces for text – Remember as well that your images should not be cluttered. It must have some nice blank spaces in its composition so that you can place text in an easy place without blocking anything. You don’t want your special message covering something important in the main image.
4. Manage the color of your text – Also, always try to pay attention to the color of your text. It must always be in direct contrast with the background so that it can easily be read. If the postcard background is dark, use lighter colored text. If the design has lighter elements, then a darker shade of text should be quite ideal.
5. Use great effects for text integration – Finally, to make your text come out without hampering the postcard image, you should use some great but subtle effects for integration. Adding shadows to your text, as well as textures or even transparency effects can really immerse your text within the postcard design. It is also possible to bend, warp or rotate your text quite easily once you rasterize the type. This can be pretty useful since you can possibly integrate your text within design elements that are not really a straight line. You’ll get a nice complete and compact design if you use these effects.
Great! That should be a great help for you when printing postcards using Adobe Photoshop. Use the tips above and a lot of your problems with postcard printing should be easily manageable. Good Luck!
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For more information, you can visit this page on Postcard Printing